WOWBAG is more than just a brand — it is a tribute to the beauty and power of handmade artistry.

Founded by Ekaterina Gulchenko in 2019, WOWBAG opens the door to a unique world of crochet through a collection of signature bags, baskets, and home décor pieces, where every detail reflects inspiration and a deep appreciation for beauty.

The brand’s vision is rooted in a passion for crochet, blending cultural influences with a personal creative perspective. Each WOWBAG piece embodies the harmony of contrasts: bold shapes and soft lines, strength and delicacy, elegance and naturalness.

Our team of artisans are true craftswomen, creating with soul and transforming every design into a symbol of style and individuality. We select only high-quality materials and thoughtfully refine each detail to ensure our pieces are not only beautiful but also practical for everyday life.

WOWBAG is more than a collection of finished pieces. Through our master classes and courses, we invite you to experience the joy of crochet, to discover the fulfillment of making something with your own hands, and to unlock new creative possibilities within yourself.

We welcome you not only to admire the finished creations but also to learn this timeless craft — to create, to be inspired, and to become part of the WOWBAG story.